Global Cannabis Strategy Series: What are the key elements of a globalization strategy?


Canada’s first-mover status has helped the country emerge as the global leader in cannabis. Although, generally, Canadian companies have had success venturing south of the border, when push comes to shove, Uncle Sam’s message to Canadian cannabis companies has been less than welcoming, including imposing a travel ban on Canadians who are investing in the U.S. cannabis market. Elsewhere, Canada’s aspirations of global dominance can be advanced by winning the biggest global prize since the so-called California Green Rush: the European market. The global cannabis market is opening up quickly Cannabis is still illegal in most countries, which makes international…
Source: 4:20intel.com
Global Cannabis Strategy Series: What are the key elements of a globalization strategy?